Here is a great write up from Elena Rossini on her reasons for being wary of the big social media platforms. A nice nugget:
Social connections became gamified and quantified for the purposes of surveillance capitalism, mediated by Big Tech companies; platforms gave the illusion of offering a service that connects people but made their money from tracking them and serving them ads. People online are “users” (the same language used to describe drug addicts) and content appears in “feeds” (language employed to describe livestock).